Report: One in Four Smartphones Are Now iPhones
Source: MacRumors
iPhone Share of the Global Active Smartphone Base
Nearly one in four active smartphones worldwide are now iPhones, according to new data from Counterpoint Research.
Key Findings
- Global installed base growth – The total number of active smartphones grew 2 % in 2025, driven by longer replacement cycles and the continued circulation of second‑life devices.
- Apple leads – Roughly 25 % of all active smartphones are iPhones, making Apple the largest OEM in the installed‑base metric.
- Samsung follows – Samsung holds about 20 % of the active base. Together, Apple and Samsung account for 44 % of all devices in use.
- Apple’s net addition – In 2025 Apple added more net new active devices than the next seven OEMs combined.
- Two‑billion‑device milestone – Apple and Samsung are the only manufacturers with over 1 billion active devices each.
Market Landscape
| Rank | OEM (2025) | Share of Active Base | Notable Milestones |
|---|---|---|---|
| 1 | Apple | ~25 % | >1 billion active iPhones; net‑new growth exceeds next 7 OEMs |
| 2 | Samsung | ~20 % | >1 billion active devices |
| 3‑5 | Xiaomi, OPPO, vivo | Mid‑range/upper‑mid‑range focus | Large installed bases, but each |
- MacRumors – iPhone guide
For the full report and deeper analysis, see the Counterpoint Research link above.
Popular Stories
-
Apple Shows Off a Key Reason to Upgrade to the iPhone 17
Saturday February 7, 2026 · 9:26 am PST — by Joe Rossignol
Apple released an ad that demonstrates how the upgraded Center Stage front‑camera on the iPhone 17 Pro/Pro Max automatically expands and rotates as more people join a group selfie. -
Apple Says These 7 U.S. States Plan to Offer iPhone Driver’s Licenses
No date listed — Apple Wallet now lets residents add a driver’s license or state ID to the iPhone and Apple Watch for proof of identity or age. The feature is already available in 13 states and Puerto Rico, with at least seven additional states expected to join. -
Apple Expected to Launch These 10+ Products Over the Coming Months
Tuesday February 10, 2026 · 6:33 am PST — by Joe Rossignol
After a quiet start to 2026 (only a new AirTag and a special Apple Watch band have appeared), Apple is rumored to release:- MacBook Pro models with M5 Pro and M5 Max chips
- iPhone 17e
- A lower‑cost MacBook powered by an iPhone‑class chip
- Updates to Apple TV and HomePod mini, among other products.
-
New MacBook Pros Could Now Arrive in March
No date listed — Bloomberg’s Mark Gurman reports that MacBook Pro models with M5 Pro and M5 Max chips could ship as early as Monday, March 2. The launch is tied to macOS Tahoe 26.3 and may occur during the week of March 2, while current M4 Pro/Max models remain on sale. -
Why You Shouldn’t Buy the Next MacBook Pro
Tuesday February 10, 2026 · 4:27 pm PST — by Juli Clover
Apple is slated to launch new 14‑inch and 16‑inch MacBook Pro models in early March, but the author advises skipping this generation. The only change will be the M5 Pro/Max processors; there are no design or display upgrades, and a more compelling model is expected soon.