Apple Launching New 'Sales Coach' App
Published: (February 13, 2026 at 05:01 PM EST)
2 min read
Source: MacRumors
Source: MacRumors
Overview
Apple plans to launch a rebranded Sales Coach app on iPhone and iPad later this month, according to a source familiar with the matter. The app will arrive as an update to Apple’s existing SEED app and will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees worldwide. Articles and videos cover topics such as reasons to upgrade to a newer iPhone and popular iPad features.
Release Date
Apple aims to release the Sales Coach app on Monday, February 23.
New Features
- Liquid Glass design – a fresh visual style compared with the SEED app.
- AI chatbot – will be added in a later update and accessible from the Ask tab. The chatbot can answer product‑knowledge questions (e.g., iPhone Air key features, how Instant Hotspot works on Mac). It is unclear whether the chatbot uses Apple’s own large language model or a third‑party platform.
Access
The app is an internal tool for Apple sales partners and is not publicly accessible. The internal site is:
A similar public‑facing chatbot has been rolling out in the Apple Support app.
This article first appeared on MacRumors.com.