MrBeast’s company buys Gen Z-focused fintech app Step
Source: TechCrunch
Acquisition Announcement
YouTube megastar MrBeast announced on Monday that his company, Beast Industries, is acquiring Step, a teen‑focused banking app.
- Announcement tweet: MrBeast on X
About Step
Step offers financial services geared toward Gen Z, helping users build credit, save money, and invest. The app has raised half a billion dollars in funding and grown to over 7 million users.
- Funding details: TechCrunch – $500M
- User base: Business Wire – 7M users
Notable Investors
Step has attracted celebrity investors such as Charli D’Amelio, Will Smith, The Chainsmokers, and Stephen Curry, as well as venture firms General Catalyst, Coatue, and the payments company Stripe.
Why Partner with MrBeast
If the goal is to keep the fintech product in front of young eyes, partnering with Gen Z phenom MrBeast makes strategic sense. MrBeast (Jimmy Donaldson) is the most‑subscribed creator on YouTube, with over 466 million subscribers, and his ambitions extend beyond viral videos.
“Nobody taught me about investing, building credit, or managing money when I was growing up. I want to give millions of young people the financial foundation I never had.” – Jimmy Donaldson, February 9 2026
Strategic Fit for Beast Industries
A leaked pitch document from last year indicated that fintech was an area of interest for Beast Industries, which is also reportedly exploring a mobile virtual network operator (MVNO) similar to Mint Mobile.
Beast Industries’ revenue streams extend far beyond YouTube ad revenue. The company’s most profitable venture is the Feastables chocolate brand, which reportedly generates more profit than the MrBeast YouTube channel and the Prime Video show “Beast Games.” Other ventures, such as Lunchly and MrBeast Burger, have faced challenges.
Statements from Step
“We’re excited about how this acquisition is going to amplify our platform and bring more groundbreaking products to Step customers.” – CJ MacDonald, founder and CEO of Step, in a Business Wire statement.