MrBeast just bought a popular banking app
Source: 9to5Mac
MrBeast enters financial services in a big way with app acquisition
Official press release
Beast Industries, the largest and most innovative creator‑based platform in the world, today announced the acquisition of Step, a financial technology company dedicated to making financial literacy and money management accessible to all.
This acquisition marks a significant milestone for Beast Industries, bringing together Step’s robust technology platform and full‑stack fintech team with Beast Industries’ extensive audience reach and proven track record in philanthropic initiatives. Together, the combined organization will deliver innovative solutions that make financial wellness achievable for people at every step of their life journey.
About the app
- Download: Step on the App Store
- Target audience: Teens (“Banking for the next generation”)
- Key features:
- Interest‑free loans up to $250
- Credit‑building tools and education on credit scores
- Cash‑earning games
Step currently holds nearly 80,000 reviews with a 4.7‑star rating on the App Store, indicating strong user satisfaction. With MrBeast promoting the app, its popularity is expected to rise even further.
Had you heard of Step before learning of MrBeast’s acquisition? Let us know in the comments.