More Shohei Ohtani content is coming to TikTok

Source: The Verge

MLB and TikTok Partnership

Major League Baseball wants a larger footprint on TikTok. Just in time for spring training, the two companies announced Tuesday they are partnering to expand baseball content on TikTok, including creating an MLB hub in the app and bringing in more influencers.

World Series Impact

Baseball is returning after a season that was especially culturally relevant. The World Series last fall recorded its highest viewership in years, and an increasingly international audience tuned in to watch the Los Angeles Dodgers beat the Toronto Blue Jays after seven games and extra innings. There was a surge in interest on TikTok as well; the company says posts that include …

Shohei Ohtani of the Los Angeles Dodgers reacts after hitting a single against the Toronto Blue Jays during the 2025 World Series at Rogers Center on November 1, 2025.