Listen Labs raises $69M after viral billboard hiring stunt to scale AI customer interviews

Published: (January 16, 2026 at 09:01 AM EST)
1 min read

Source: VentureBeat

Listen Labs’ Bold Billboard Strategy

Alfred Wahlforss was running out of options. His startup, Listen Labs, needed to hire over 100 engineers, but competing against Mark Zuckerberg’s $100 million offers seemed impossible. So he spent $5,000 — a fifth of his marketing budget — on a billboard in San Francisco displaying what looked like …

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