Lamborghini cancels electric Lanzador as supercar buyers reject EVs
Source: Ars Technica
Lamborghini has managed to sell quite a lot of Urus SUVs, but an all‑electric alternative with an even higher price tag was probably a stretch.
Regulatory pressure
Dropping the Lanzador EV doesn’t free Lamborghini from meeting decarbonization requirements. The US might have relaxed its emissions regulations, but Lamborghini’s US sales were down almost 10 percent last year. Europe is a more important market for the brand, and the European Union still wants 90 percent of all new cars to be zero‑emission by 2035.
As a small manufacturer, Lamborghini will get a little more leeway than Audi or Porsche, but if it wants to keep selling cars to wealthy Europeans it still needs to electrify to some degree—especially as many European cities enforce zero‑emissions zones. Lamborghini drivers often find themselves in those areas, where the brand’s presence is most visible.
Lamborghini’s electrification strategy
The plan is to produce more plug‑in hybrids. By 2030, the entire Lamborghini lineup is expected to be made of PHEVs. Access to VW Group electrification resources will help, but Lamborghini has already begun the transition:
- A PHEV Urus SUV – see the 2025 Lamborghini Urus SE first drive.
- The 1,001‑hp plug‑in hybrid V12 Revuelto – read more at Three electric motors, a V12, and 1,001 hp: driving the Lamborghini Revuelto.
- The brand‑new PHEV Temerario, the replacement for the Huracán – details in Driven: the 2026 Lamborghini Temerario raises the bar for supercars.
Company statement
Lamborghini told Ars:
“After extensive analysis and ongoing dialogue with dealers and customers, it became clear that the pace of adoption of pure BEV vehicles has slowed considerably, particularly within the luxury super‑sports segment, where demand remains very limited. In light of these considerations, the product strategy has been refined. While we are technologically ready for an EV, market readiness within the segment is not yet aligned with this transition.”