Is Alexa+ too cheerful for you? Now you can select among 3 personality styles - here's how

Source: ZDNet

ZDNET’s key takeaways

• Amazon announced that Alexa+ users can choose among three personality styles for responses.
• The new styles are Brief, Chill, and Sweet.
• Users can adjust how formal, expressive, witty, and direct Alexa+’s replies are.

Amazon’s Alexa+ offers richer responses and content‑generation capabilities, but the default cheerful tone can feel jarring for many users. Adding selectable personality styles lets people tailor the assistant’s expressiveness to their preferences—whether they want a more subdued voice for everyday use or a lively one for kids in a playroom.

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Alexa+ personality styles

The three styles differ in how Alexa answers the same question, e.g., “Alexa, how’s it going?”:

• Sweet – “Absolutely fantastic! I’m radiating pure joy and ready to make your day incredibly amazing!”
• Chill – “Life’s treating me well, all systems are Zen and the digital universe is spinning in harmony.”
• Brief – “Operating efficiently.”

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How to change Alexa’s personality style

You can switch styles directly on your Echo device or via the Alexa app:

1. Open the Alexa app.
2. Select your device from the devices list.
3. Go to Device Settings.
4. Tap Alexa’s personality style and swipe through the options.

How Amazon created the styles

Amazon combined a range of traits—expressiveness, directness, emotional openness, formality, and humor—with its generative‑AI foundation. This lets Alexa+ understand communication nuances and adapt the level of conciseness, formality, and wit in its replies. The personality styles are also available across the different voice options for Alexa+, which can be changed in the Device Settings menu.