Amazon’s Fire TV Stick 4K Plus gets a better interface and a 40 percent discount
Published: (February 27, 2026 at 01:32 PM EST)
3 min read
Source: The Verge
Source: The Verge
Amazon’s Fire TV Stick 4K Plus gets a better interface and a 40 percent discount
When Amazon first showed off its redesigned Fire TV OS at CES, we were impressed. It’s faster, better organized, and feels similar to Google’s top‑notch TV interface. The update is now rolling out to the Amazon Fire TV Stick 4K Plus, making it an even better buy now that it’s on sale for $29.99 (‑$20) at Amazon, Best Buy, and Target — $5 shy of its best price to date.
If you want something cheaper and don’t mind waiting for the update to arrive, the Amazon Fire TV Stick 4K Select is also on sale for $19.99 (‑$20), which is $2 above its all‑time low price.
Where to Buy – Fire TV Stick 4K Plus
| Retailer | Regular Price | Sale Price |
|---|---|---|
| Target | $49.99 | $29.99 |
| Amazon | $49.99 | $29.99 |
| Best Buy | $49.99 | $29.99 |
New Fire TV OS Features
- Top‑level tabs for Search, Home, Movies, TV Shows, Sports, News, Live content that pull recommendations from all of your subscriptions.
- Apps now appear on their own row; you can pin up to 20 favorites (up from six).
- Alexa Plus support: voice‑search specific content types, jump to particular scenes, control compatible smart‑home devices, check sports scores, etc.
- Remote improvement: a long‑press of the Home button opens a quick‑access panel for audio adjustments or checking devices such as Ring cameras.
Hardware Overview – Fire TV Stick 4K Plus
- Mid‑range model in the Fire TV stick lineup.
- Half the storage of the $40 Fire TV Stick 4K, but retains support for HDR10 Plus, Dolby Vision, Dolby Atmos.
- Includes an Alexa Voice Remote for app shortcuts and voice control.
- Offers a solid balance of features and price for most users.
Where to Buy – Fire TV Stick 4K Select
| Retailer | Regular Price | Sale Price |
|---|---|---|
| Amazon | $39.99 | $19.99 |
| Best Buy | $39.99 | $19.99 |
| Target | $39.99 | $19.99 |
Comparison & Recommendation
- Fire TV Stick 4K Plus is the overall recommendation for its updated interface, broader codec support, and better remote functionality.
- If you need a cheap, basic 4K streaming stick for a secondary TV, the standard Fire TV Stick 4K (currently $20) is still a viable option. It hasn’t received the new Fire TV OS yet, has half the RAM (making it slower), and lacks Dolby Vision and Dolby Atmos, but it does support HDR10, HDR10 Plus, Alexa Plus, and includes an Alexa Voice Remote.
- All sticks provide access to major streaming services, and Xbox Game Pass Ultimate subscribers can stream select games from the cloud on any of Amazon’s sticks.