How Jobs to Be Done Reveals True Customer Needs: Insights Inspired by John Neuhart

Source: Dev.to

Overview

The Jobs to Be Done framework, commonly known as JTBD, has become one of the most reliable tools for uncovering the real forces that shape customer decisions. Instead of relying on assumptions, demographic segments, or feature preference lists, JTBD encourages teams to investigate the deeper motivations behind why people “hire” a product or service to get a specific job done. By focusing on the underlying job rather than superficial attributes, companies can discover unmet needs, innovate more effectively, and create offerings that truly resonate with their target audience.