Hisense aggressively cuts the price of its RGB LED TV on release day
Published: (May 4, 2026 at 09:00 AM EDT)
1 min read
Source: The Verge
Source: The Verge
Price Reduction
Hisense didn’t wait to reduce the UR9’s price by over 40 percent.
Photo: John Higgins / The Verge
The Hisense UR9 – the first RGB LED TV released this year – is now available for much less than originally announced:
| Size | New Price |
|---|---|
| 65‑inch | $1,999 |
| 75‑inch | $2,999 |
| 85‑inch | $3,999 |
| 100‑inch | (price not yet updated) |
This represents a discount of $1,500 – $2,000 depending on the size.
When I reviewed the UR9, my biggest issue was its price. At $3,500 for a 65‑inch, both the LG G6 and Samsung S95H – flagship OLED TVs – were less expensive than the UR9, and OLED still outperforms what I’ve seen from RGB LEDs. Two days after my review was published, Samsung released pricing for its own high‑end R95H RGB LED…