Galaxy S25 Ultra outsold its predecessor, leaves Galaxy S26 Ultra with big shoes to fill

Source: 9to5Google

Sales Performance of the Galaxy S25 Ultra

As Samsung prepares to announce the new Galaxy S26 series, recent sales data shows that the Galaxy S25 Ultra significantly outperformed the Galaxy S24 Ultra. The Galaxy S25 Ultra was one of the top‑selling devices of 2025. A report from Counterpoint Research details the results.

• The Galaxy S25 Ultra achieved a 7 % gain in sales compared with the Galaxy S24 Ultra over the period from launch to the end of the year.
• In total yearly sales, the S25 Ultra surpassed its predecessor despite a rocky start.
• The mid‑year average for the S25 Ultra was slightly higher, while end‑of‑year numbers for the two models were similar.
• The Galaxy S25 series as a whole outperformed the S24 series, with sales up 5 %.

Outlook for the Galaxy S26 Series

Samsung is gearing up to launch the Galaxy S26 series, which will follow the same lineup structure: base model, Plus variant, and Ultra version. The company will likely aim to build on the positive momentum generated by the S25 Ultra’s performance.

A potential challenge is the rising cost of memory and other components, as manufacturers prioritize high‑bandwidth memory for AI data centers. Prices for the S26 series are expected to increase, with some models possibly seeing a $50 price hike—significant when flagship devices already cost over $1,000. See the full discussion on pricing expectations here.