Ferrari reveals its first EV, with design help from Jony Ive
Source: The Verge
Ferrari Luce will start at €550,000 in Italy; U.S. pricing has not yet been announced.
Image: Ferrari
Design and Collaboration
After months of teasers, Ferrari has unveiled the first full view of its Luce electric vehicle. The Luce is notable not only for being Ferrari’s first EV but also for being designed in collaboration with Jony Ive and Mark Newson through their collective LoveFrom. Ferrari says LoveFrom was allowed to “define the design direction of the project from the outset,” shaping both the exterior and interior.
Interior
Earlier this year, Ive and Newson’s work on the Luce’s interiors was showcased, giving a glimpse of the premium cabin that blends Ferrari’s performance heritage with LoveFrom’s minimalist aesthetic.
First Impressions
Tim Stevens, reporting for Engadget, shared a few firsthand impressions of the Luce, highlighting its sleek silhouette, futuristic interior, and the significance of Ferrari entering the electric‑vehicle market with a four‑door, five‑seat model.