Does Big Tech actually care about fighting AI slop?
Source: The Verge
Progress towards reliable deepfake labelling tech is sluggish, despite all the “help” from AI providers.
Image: Cath Virginia / The Verge, Getty Images
As 2025 drew to a close, Instagram head Adam Mosseri ended the year by doom‑posting about AI. “Authenticity is becoming infinitely reproducible,” Mosseri lamented. “Everything that made creators matter – the ability to be real, to connect, to have a voice that couldn’t be faked – is now accessible to anyone with the right tools.”
Mosseri insisted that people still want “content that feels real.” His proposed solution was to find a way to label real media: “Camera manufacturers will cryptographically sign images at capture, creating a chain of custody,” he said. The result would be a trustworthy system for determining what isn’t AI‑generated.