Did Tim Cook just tease a touchscreen MacBook? Sure looks like it.
Source: Mashable Tech
Apple’s “Special Experience” – What’s Coming on March 4?
By Timothy Beck Werth – Tech Editor
Published on February 26, 2026
Timothy Beck Werth – Tech Editor
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, with particular expertise covering and testing consumer technology, smart‑home gadgets, and men’s grooming and style products. Previously, he was Managing Editor and then Site Director of SPY.com, a men’s product‑review and lifestyle website. As a writer for GQ, he covered everything from bull‑riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
What does it mean?
Credit: Screenshot courtesy of X / Tim Cook
Apple recently announced that it’s hosting a “special experience” on March 4, and Apple CEO Tim Cook is hyping up the event with a mysterious X post. The post includes a short video and the message:
“A big week ahead. It all starts Monday morning! #AppleLaunch”
(The original X post is currently unavailable.)
So, what does it all mean?
Apple prognosticators like Mark Gurman at Bloomberg have predicted that Apple will make several announcements in the days leading up to March 4, and Cook’s post appears to confirm those rumors. All eyes will be on Apple on Monday, March 2.
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Event Details
Instead of a traditional launch at Apple Park, the March 4 experience will involve events in London, New York, and Shanghai.
Possible Products
Apple hasn’t officially confirmed what will be unveiled, but rumors point to three specific possibilities:
- iPhone 17e
- New iPad Air
- New MacBooks – rumored to include:
- A souped‑up MacBook Pro with a new M5 Pro chip
- A budget MacBook with a touchscreen display (or possibly both, or neither)
A more affordable MacBook could tip the balance of the budget‑laptop market in Apple’s favor, and if I were still covering Windows laptops, I’d be worried right now.
The six‑second X video looks to me like the back of a MacBook, and the person manipulating the Apple logo with their fingers screams “touchscreen.”
Bottom Line
For now, Apple is being tight‑lipped. I may be reading too much into a six‑second clip, but the crumbs they’ve dropped are fueling a lot of speculation.
Stay tuned – we’ll report on the Apple “special experience” next week. In the meantime, join the conversation on social media.
(Several embedded Tweets are currently unavailable.)
About the Author
Timothy Beck Werth – Tech Editor
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, with a focus on consumer technology, smart‑home gadgets, and men’s grooming and style products.
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15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of **SPY.com**, a men's product review and lifestyle website. As a writer for **GQ**, he covered everything from bull‑riding competitions to the best Legos for adults, and he’s also contributed to publications such as **The Daily Beast**, **Gear Patrol**, and **The Awl**.
Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science‑fiction book.
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