ByteDance promises to tighten up its new AI video generator after viral Cruise vs. Pitt clip

Published: (February 16, 2026 at 06:29 AM EST)
1 min read
Source: Engadget

Source: Engadget

Background

ByteDance released Seedance 2.0 less than a week ago, and the AI‑generated video of Tom Cruise and Brad Pitt fighting quickly went viral. The tool has already attracted multiple cease‑and‑desist letters over alleged copyright infringement.

ByteDance response

In a statement to the BBC, ByteDance said:

“We are taking steps to strengthen current safeguards as we work to prevent the unauthorised use of intellectual property and likeness by users.”

The company added that it “respects intellectual property rights and we have heard the concerns regarding Seedance 2.0.” When pressed for details on how it would implement these safeguards, ByteDance did not respond.

  • The Walt Disney Company sent a cease‑and‑desist letter, claiming Seedance 2.0 uses “a pirated library of Disney’s copyrighted characters from Star Wars, Marvel, and other Disney franchises, as if Disney’s coveted intellectual property were free public domain clip art.” Disney supplied example videos featuring characters such as Spider‑Man and Darth Vader.
  • Paramount Skydance also reportedly issued a cease‑and‑desist letter demanding that ByteDance stop using its materials in Seedance 2.0.

This article originally appeared on Engadget.
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