Apple Updates App Store Connect With More Than 100 New Metrics

Source: MacRumors

“Analytics in App Store Connect receives its biggest update since its launch,” said Apple, in a post on its developer news portal.

Apple says App Store Connect has a refreshed user experience that makes it easier to measure the performance of apps and games. There are more than 100 new metrics available, including new in‑app purchase and subscription data.

What’s New

• More than 100 new metrics – Access monetization and subscription data in Analytics to better understand the performance of your In‑App Purchases and offers.
• New cohort capabilities – Analyze user behavior based on common attributes such as download date, download source, offer start date, and more. Cohort data is aggregated to ensure user privacy.
• New peer‑group benchmarks – Two new monetization benchmarks: download‑to‑paid conversion and proceeds per download. Benchmarks use differential privacy techniques to protect individual developer performance while providing actionable insights.
• Two new subscription reports – Export via the Analytics Reports API for offline analysis and integration into your own data systems.
• Additional filters – Apply up to seven filters to selected metrics simultaneously, allowing deeper drill‑down and insight discovery.
• App Store Analytics Guide – A new guide in App Store Connect Help helps you develop a data‑driven strategy and understand the tools and features available to grow your business. (Guide)

Apple also offers an App Store Connect app for iPhone and iPad (App Store link). App Store Connect is available on the web at appstoreconnect.apple.com.