Apple Planning to Launch Two New 'Ultra' Products in the Next Year

Source: MacRumors

Overview

Apple is planning to market two new “Ultra” devices over the next year, according to a report from Macworld that cites sources familiar with the matter.

iPhone Ultra

• The first foldable iPhone is expected to be called iPhone Ultra, positioning it as the highest‑end option in the iPhone 18 lineup.
• It would sit alongside the iPhone 18 Pro and iPhone 18 Pro Max, similar to how the iPhone Air is not part of the iPhone 17 series.
• Apple hopes to ship the iPhone Ultra together with the iPhone 18 Pro, though it may launch a few weeks later and with more limited availability.

MacBook Pro Ultra

• A new “Ultra”‑branded MacBook Pro is also slated for release, featuring a significantly higher price point.
• Originally planned for launch later this year, the rollout has likely been delayed by several months due to memory‑supply chain shortages.

Additional “Ultra” Rumors

• CarPlay Ultra has been mentioned in the same context.
• Bloomberg previously reported that “AirPods Ultra” could also be on the way, alongside the foldable iPhone and OLED MacBook.

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This article originally appeared on MacRumors.com.