Apple Music Connect Launches as Promotional Resource for Labels and Distributors

Source: MacRumors

Apple has launched Apple Music Connect, a new resource for labels, distributors, and partners to manage promotional assets, upload press photos, and help coordinate how artists’ music and marketing materials are presented across the streaming service.

Features

• Promote – Creates promotional artwork and visual assets to support releases across Apple Music surfaces and external channels.
• Apple Music Pitch – Submit detailed information about upcoming releases for editorial and playlist consideration.
• Media Requests – Upload and manage press photos and assets requested by Apple Music for editorial use.
• Social Assets – Generate shareable templates for announcing placements, milestones, and releases on social platforms.
• Console – Central dashboard to access and manage Apple Music Connect tools and permissions.
• Marketing Tools – Generate affiliate links, badges, embeddable players, QR codes, and related promotional materials.

Clarification

The new Apple Music Connect hub should not be confused with the ill‑fated Apple Music Connect social platform, which was shut down in 2018. That earlier social‑engagement feature let artists directly share content with fans, but it suffered the same fate as Ping, Apple’s previous social network for music removed from iTunes in October 2012.