Apple might take a new approach to announcing its next products

Source: TechCrunch

Background

Apple has invited the tech press to a “special Apple experience” on March 4. The format may differ from the company’s typical press event.

Speculated Announcement Format

• Bloomberg’s Mark Gurman reports that Apple is planning a “three‑day flurry of announcements,” likely announced online and culminating in the March 4 experience, which will include events in New York, London, and Shanghai where the press can get hands‑on with upcoming products.
• Daring Fireball’s John Gruber speculated the experience could be “a hands‑on thing with in‑person demos.”

Potential Products

Apple is expected to announce at least five new products during this period, including:

• A low‑cost MacBook
• The iPhone 17e
• An iPad Air with an M4 chip
• A new entry‑level iPad
• Updated MacBook Air and new MacBook Pro models

Gurman indicated these products are slated for this spring, though the exact timing of each announcement remains uncertain.