Apple is anticipating high demand from its March 4 releases

Source: Mashable Tech

Anticipated Demand for March 4 Releases

Apple is reportedly planning for a big week and has warned retailers that sales could be “bonkers.” Bloomberg’s Mark Gurman — a leading source on Apple news — wrote that the tech giant has alerted stores that this week’s releases, especially the budget iPhone 17e and a new MacBook, could drive major interest.

“Apple prepares for a major rush to retail stores driven by new products. The company has told retail stores to expect an influx of customers in response to products being introduced this week. Some employees say the pre‑launch planning is on par with what happens before the debut of new iPhones in the fall, suggesting Apple expects serious pent‑up demand and at least one product will have major mainstream appeal.” – Mark Gurman, Power On newsletter

New Product Announcements

• iPhone 17e – a budget‑friendly model starting at $599. Announcement was made on Monday; pre‑orders begin on Wednesday, March 4. Details are available on Mashable.
• M4 iPad Air – also priced from $599, announced alongside the iPhone 17e. See the full specs on Mashable.

Apple is expected to make additional announcements on Monday or Tuesday, ahead of a special experience event on March 4.

Recent Sales Performance

• Since the launch of the iPhone 17 lineup in September 2025, Apple has been breaking sales records.
• Tim Cook noted last year that the iPhone 17 “has been in extremely high demand” (Mashable).
• The company recently reported record‑breaking quarterly revenue driven largely by iPhone sales (Mashable).
• In January, Apple became the most popular global smartphone brand, overtaking Samsung (Mashable).

Outlook

With the introduction of budget versions of its flagship products, Apple could see even higher revenue in the coming months. The upcoming announcements and the March 4 “special experience” suggest a significant week for the company and its fans.