Apple CEO Tim Cook Takes a Pit Stop in New Video to Promote F1
Source: MacRumors
Promotional Video Overview
Apple CEO Tim Cook shared a short promotional video on social media highlighting Apple’s new role as the U.S. home of Formula One. The clip, filmed around Apple Park, shows Cook driving a small campus buggy along the ring road before pulling up beside Dutch racing driver Max Verstappen. The scene plays out like a Formula 1 pit stop, with the buggy stopping at a makeshift pit area labeled “Tim Box Box,” a nod to the radio phrase teams use to call drivers into the pits.
During the stop, a rapid tire‑change sequence unfolds, parodying the high‑speed choreography of real Formula 1 pit crews. After the brief stop, Cook accelerates away from the pit box.
Apple’s Formula 1 Coverage
Apple is the exclusive U.S. broadcaster of Formula 1 races through the Apple TV app, which now carries every practice session, qualifying session, Sprint race, and Grand Prix live and on demand. Additional F1 content is available via:
- Apple News – race news and updates
- Apple Maps – circuit maps and venue information
- Apple Music – audio race broadcasts
This article first appeared on MacRumors.com.
Tags: Apple TV Plus, Tim Cook