America, it's time to think beyond leather for luxury car seats

Source: Ars Technica

Volvo’s Approach to Sustainable Materials

“At Volvo Cars, we believe that good design, quality, and sustainability are inherently connected. Recycled and renewable materials aren’t just an option for us, they’re essential to shape a better future,” said Rekha Meena, head of colors, materials, and finishes at Volvo Cars. “Our responsibility is to blend these elements seamlessly, creating a sense of luxury and timelessness, all while ensuring that our products stand the test of time.”

Meena wants Volvo interiors to have a sense of harmony, as showcased in the EX90. “When it comes to textiles, we see the versatility and strong potential to deliver all these qualities—combining warmth, tactility, and refined expression—in a way that enhances both the driving experience and the emotional connection to the interior,” she explained.

Volvo’s wool blend for the EX90 – Credit: James Lipman/Volvo Cars

Wool Blend for the EX90

The EX90 offers a tailored wool‑blend option that exemplifies Volvo’s commitment to sustainable luxury. This material provides a refined, modern feel while remaining durable and environmentally responsible.

Textiles in Scandinavian Design

Textiles have a long tradition in Scandinavian design, where “luxury is about simplicity, honesty, and attention to detail,” Meena told Ars. When developed with care, textile upholstery can feel refined, modern, and long‑lasting. Textiles allow Volvo to create softness and depth in ways other materials cannot, resulting in interiors that feel calm, thoughtful, and welcoming.

Choosing Between Leather and Textiles

Meena emphasizes that textiles are not meant to replace leather or vinyl outright. “Each material has its own strengths, and customer choice remains paramount. What textiles offer, however, is something distinct: greater variation, a richer sensory experience, and a more human, approachable character.”

The decision to move away from leather depends on the experience the design team wants to create for drivers. Textiles provide a broader palette of tactile and visual options, making them a compelling choice for many luxury applications.

Implications for Luxury Brands

Volvo’s use of textile trim extends beyond the EX90. All four trim options for the affordable EX30 feature some degree of textile upholstery on seats and door panels. This demonstrates that a brand’s distinctive style can coexist with a strong commitment to sustainability and safety.

It’s time for more luxury brands to get bold with their material choices. A sofa or lounge chair doesn’t need animal hide to be stylish or luxurious, and neither does a car interior—it just needs good design.