A cheap MacBook is the perfect way for Apple to win over Windows users

Source: Engadget

The MacBook is coming back — or at least, that’s what the rumors claim. Next week, Apple is expected to announce a colorful, low‑cost, non‑Air, non‑Pro MacBook powered by one of its mobile processors. By avoiding its pricier M‑series chips, Apple may reportedly be able to reach a low $699 or $799 price point. The $999 MacBook Air is currently the cheapest laptop on the company’s website, but Apple also sold the older M1 MacBook Air at Walmart for $700 in 2024, later dropping to $650.

That Walmart deal was a smart way for Apple to test the viability of cheaper MacBooks without building an entirely new product. However, the M1 Air’s design now looks dated, and the company needs to move beyond the six‑year‑old M1 chip. It’s time to deliver a true low‑cost Apple laptop.

Why a Cheap MacBook Matters

• Competing for Windows Users – A budget MacBook would be a direct way for Apple to court disgruntled Windows users, something it hasn’t emphasized since the classic “Get A Mac” ads of the mid‑2000s.
• Microsoft’s AI Focus – Microsoft has been pushing Copilot and other AI features while releasing problematic Windows updates that have even bricked OS installations (example). This creates an opening for Apple to attract users frustrated with Windows’ direction.

Potential Specs and Pricing

• Processor – Rumors suggest the upcoming MacBook could use the A18 Pro from the iPhone 16 Pro, a chip that benchmarks faster than the M1. Even with six cores, it would be sufficient for basic productivity, though slower than the M2 for heavy workloads.
• Design – Apple may develop a new aluminum case, giving the low‑cost model a more polished feel than typical sub‑$1,000 Windows laptops.
• Price – Targeting $699–$799 would undercut the current $999 MacBook Air and provide a compelling alternative to budget Windows machines.

Benefits for Windows Users

• Performance & Efficiency – Apple’s M‑series chips are known for speed and power efficiency, and the A18 Pro would continue that trend.
• Durability – MacBooks generally offer more durable hardware compared to many PC laptops.
• Software Experience – macOS avoids the bloat that has plagued Windows for years; users can disable Apple Intelligence with two clicks and won’t encounter intrusive ads.
• Ease of Transition – With the rise of web apps, moving from Windows to macOS is easier than ever. Short tutorials could help new users learn basics like installing apps and managing windows.
• Integration with iPhone – Features such as iPhone mirroring could attract Windows users who also own iPhones, showcasing the ecosystem advantage.

Outlook

I’m not writing from an Apple‑loving bias. I primarily use a MacBook Pro for work, but I remain a Windows user at heart—my early computing days were on Windows, and today I still spend a lot of time on a Windows desktop for podcasts, gaming, and browsing. Nonetheless, Apple’s current strengths—fast, efficient chips, durable hardware, and a clean OS—are missing an inexpensive laptop entry. A $699 or $799 MacBook would make sense and could serve as the escape many Windows users are looking for.