AI Is Not Your Product. It’s Just a Feature.
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For years, the accessory maker Twelve South has sold clever accessories for charging gadgets. Its new device, the Valet, is maybe its simplest idea ever: it's a...
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The Problem Most relationship products today assume users will download an app, sign up, and onboard. In reality, couples are impatient—if something takes more...
For five years, we optimized onboarding for one thing: speed. Skip animations, minimize copy, get users to the product fast. The logic seemed airtight—less fric...
Step 1: Helping Users Find the Right Dashboard - Clarify what the dashboard is for - Identify who it’s intended for - State how often it’s updated - Communicat...
For years, Samsung has made products that try to camouflage what they are by displaying works of art. The Frame TV is the most famous example, but the company a...
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Marketplaces have changed the way people buy and sell online. A single platform where many sellers can offer products or services has become the preferred model...
Most subscription apps don’t lose users because of “bad pricing.” They lose them before the user ever sees the paywall. Onboarding is the invisible bridge betwe...
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You almost have to feel sorry for Alan Dye at this point. It was pretty clear he expected news of his departure from Apple to be something of a bombshell, and M...