Spotify, AI 기반 Prompted Playlists를 영국 및 기타 시장에 출시
Source: TechCrunch
After initially testing its AI‑powered “Prompted Playlist” feature in New Zealand and recently launching it in the U.S. and Canada (source), Spotify announced on Monday that it’s rolling out the tool to Premium subscribers in the U.K., Ireland, Australia, and Sweden (announcement).
What is Prompted Playlist?
The Prompted Playlist feature lets users create custom playlists by simply describing what they want to hear in their own words. Rather than searching for individual songs or artists, users can specify a vibe, scenario, or inspiration, and Spotify’s AI assembles a playlist that matches the description.
How to Use It
- Tap Create.
- Select Prompted Playlist.
- Enter any prompt in English.
Prompts can reference:
- Moods, aesthetics, or memories
- Musical eras, genres, or specific instruments
- Activities (e.g., “workout”, “study”)
- Lyrics, TV shows, movies, or personal milestones
- Preference for new releases vs. tracks from the user’s library
After submitting a prompt, Spotify’s AI generates a customized playlist, drawing on the user’s listening history, current music trends, and cultural context. Each track includes a short explanation of why it was chosen.
Refining and Scheduling
- Adjust the prompt or start over to refine the results.
- Playlists can be set to refresh automatically on a daily or weekly basis for users whose tastes evolve quickly.
Image credit: Spotify → 이미지 출처: Spotify
Beta Limitations
Because the feature is still in beta, Spotify notes that usage limits may apply. Some users have reported hitting limits after roughly 20–30 prompts (Reddit discussion).
Related AI Enhancements at Spotify
- Page Match – Scan a physical book page to jump to the corresponding spot in an audiobook. (details)
- About the Song – Explore the story behind the track you’re listening to. (details)
- Lyrics Update – Global translations and offline access for song lyrics. (details)
- SeatGeek Partnership – Direct concert ticket links on artist pages and tour dates within the app. (details)
Internal AI Adoption
Spotify’s co‑CEO Gustav Söderström recently said that the company’s best developers haven’t written a line of code since December, thanks to AI‑driven workflows (source).
Audiobook Expansion
Spotify is also expanding its audiobook business by venturing into physical book sales. Soon, users in the U.S. and U.K. will be able to purchase physical copies directly from the app. (more info)