Spotify, AI 기반 Prompted Playlists를 영국 및 기타 시장에 출시
Source: TechCrunch
After initially testing its AI‑powered “Prompted Playlists” feature in New Zealand and recently launching in the U.S. and Canada, Spotify announced on Monday that it’s rolling out the tool to Premium subscribers in the U.K., Ireland, Australia, and Sweden.
What are Prompted Playlists?
Prompted Playlists lets users create custom playlists by simply describing what they want to listen to in their own words. Instead of searching for individual songs or artists, users can describe a vibe, scenario, or inspiration, and Spotify generates a playlist that matches the prompt.
How to use the feature
- Tap Create → Prompted Playlist.
- Enter any prompt in English.
- Spotify’s AI interprets themes such as moods, aesthetics, memories, musical eras, genres, activities, lyrics, instruments, or even references to TV shows, movies, and personal milestones.
- Optionally specify whether the playlist should favor new music or draw primarily from the user’s existing library.
After submission, the AI builds a customized playlist, drawing on the user’s listening history and current music trends. Each track includes a short explanation of why it was chosen.
Refinement and refresh options
- Users can adjust their prompts or start over to fine‑tune the results.
- Playlists can be scheduled to automatically refresh daily or weekly for listeners whose tastes evolve.
Image Credits: Spotify
Beta limitations
Since Prompted Playlists is still in beta, Spotify notes that changes may occur as feedback is gathered. Current usage limits apply; some users have reported hitting limits after roughly 20–30 prompts — see the discussion on Reddit.
Related AI features on Spotify
- Page Match – Scan a physical book page to jump to the corresponding spot in an audiobook.
- About This Song – Explore the story behind the currently playing track.
- Lyrics updates – Global translations and offline access for song lyrics.
Last week, SeatGeek partnered with Spotify to embed concert‑ticket links directly on artist pages and tour listings.
Company‑wide AI integration
Co‑CEO Gustav Söderström revealed that Spotify’s top developers haven’t written a line of code since December, thanks to AI tools integrated throughout the company’s workflows — see the full story here.
Expanding the audiobook business
Spotify is also expanding into physical book sales, allowing U.S. and U.K. users to purchase physical copies directly from the app — details in the article about Spotify’s audiobook venture.