누구도 공유 버튼을 클릭하지 않는다.
Source: Hacker News
15 Jun 2026 at 10:50PM IST
derekhanson.blog
고정 링크
(출처 rendezvous with cassidoo.)
나는 항상 궁금했어. 뉴스 사이트에 내장된 소셜 공유 버튼이 실제로 누구나 사용하고 있는지(그리고) 일부 WordPress 블로그에서요.
The UK government ran one of the most thorough studies on this. When GOV.UK added social sharing buttons, they tracked usage for 10 weeks across 6.8 million pageviews. The share buttons got clicked 14,078 times. That’s a 0.21% usage rate, which works out to about 1 in 476 visitors. The most telling part: the feature sat in their backlog for ages because zero end users had ever requested it. In their user testing, people just copied and pasted links.
Moovweb도 비슷한 결과를 얻었어.他们 분석한 6100만 모바일 세션 중에서 단 0.2%만이 소셜 공유 버튼과 interacted. 방문자는 광고 클릭보다 12배 더 많이 이루어졌어.
Luke Wroblewski, 인터랙션 디자이너이자 저자, 읽ers에게 데이터를 crowdsourced하고 1800만 페이지뷰를 기준으로 평균 0.25%라는 결과를 얻었어. 다양한 조직과 청중이 있지만, 숫자는 똑같았어.
What do people do instead? They copy and paste URLs or use the share button in their browser.
In 2012, Alexis Madrigal at The Atlantic noticed a huge chunk of the magazine’s web traffic showing up as “direct” in Google Analytics. Those visitors weren’t typing URLs or using bookmarks; they were clicking links that someone had pasted into a text thread, an email chain, a Slack channel.
This reflects my own experience. “Direct/none” is the number one referrer on this very website.