AI가 HubSpot 자동화를 강화하고 수동 작업을 줄이는 방법
Source: Dev.to
Typical manual tasks
- Manually entering contact information into the CRM
- Writing individual emails for different customer segments
- Determining which leads are hot or cold
- Creating content from scratch for every campaign
- Tracking customer interactions across multiple channels
Content Creation That Doesn’t Suck
- Draft blog posts and social media captions
- Generate email subject lines that actually get opened
- Write landing page copy aligned with your brand voice
- Suggest improvements to existing content
HubSpot’s AI learns from your CRM data, so it knows your customers, understands your brand voice, and creates relevant content. Recent data shows marketers save ≈ 3 hours per piece of content with AI, freeing time for strategy.
Smart Lead Scoring Without the Guesswork
HubSpot’s predictive AI analyzes patterns such as:
- Pages a visitor viewed
- Email interaction history
- Demographic information
- Similar customers who previously converted
Early testing indicates AI forecasting can improve lead‑scoring accuracy up to 95 %, turning dead‑end leads into real opportunities.
Email Automation That Feels Personal
- Automatically segment audiences based on behavior
- Send triggered emails at the optimal moment
- Personalize content for each recipient without manual effort
- A/B test and automatically adopt the winning version
Research shows click‑through rates on AI‑triggered emails are 119 % higher than on regular messages.
Workflow Creation Made Simple
Describe a workflow in plain English—e.g., “send a welcome email when someone downloads our ebook, then follow up three days later with a case study”—and the AI builds it for you.
Typical use cases:
- Data entry
- Customer support
- Research and insights
- Social media management
Impact and ROI
- HubSpot holds ≈ 35 % of the global marketing‑automation market, giving it massive data to train AI models.
- Companies report a 505 % ROI over three years and launch campaigns 68 % faster than average.
Considerations
- Learning Curve – Nearly half of professionals cite lack of expertise as a primary challenge.
- Data Quality – AI performance depends on clean, well‑structured data.
- Human Touch – Automation handles repetitive tasks, but strategic thinking and creativity remain essential.
Future AI Features (Roadmap)
- Deeper predictive analytics for forecasting
- More sophisticated natural‑language processing for customer interactions
- Enhanced AI agents capable of managing entire workflows independently
- Better integration across marketing, sales, and service
Getting Started with HubSpot AI
- Test the Content Assistant
- Set up one AI‑powered workflow
- Enable AI chatbots
- Activate AI lead scoring
- Review AI‑generated reports
Most of these features are included in existing HubSpot plans, so you may already be paying for capabilities you haven’t used yet.
AI in HubSpot isn’t about replacing marketers; it’s about eliminating boring, repetitive work so you can focus on building relationships, crafting standout campaigns, and shaping strategy. The tools are ready—will you keep doing things the hard way, or let AI handle the grunt work so you can do what you do best?