YouTube now lets you ask AI to build a video feed for you

Source: Mashable Tech

Announcement

YouTube will now let you use AI to build custom feeds of videos, in a move similar to competitors like Reddit, Bluesky, and TweetDeck X.

Announced on Wednesday, Google described the personalised feed as “a new way to shape your discovery experience,” in its blog post. Essentially, YouTube users can now prompt and generate their own unique array of videos across topics, using Google’s Gemini.

YouTube has been testing the AI‑powered custom feed tool since Nov. 2025. According to the company, the feature will roll out in the U.S. for users on mobile or desktop.

Creating a custom feed

To create one, users can tap the “Your custom feed” button on the home page. Then, give YouTube a prompt like you would an AI‑powered chatbot, using moods, topics, or interests. YouTube provided examples such as:

• “Help me unwind after work with guided meditations under 10 minutes.”
• “Give me something different beyond my usual feed.”

Prompt suggestions are also offered. After hitting Enter, Gemini generates a content feed that you can pin to your YouTube homepage, and it will continually refresh with new videos. All prompts are editable, allowing you to tweak the feed if the vibe isn’t right.

Related updates

Wednesday’s announcement coincided with YouTube’s upgrade of its AI labeling system, which will now be displayed more prominently at the top of videos. The new labels apply only to the main YouTube website; YouTube Kids will not receive the same labels immediately. As Mashable’s Chase DiBenedetto reported, YouTube explained that its current labeling approach doesn’t apply to YouTube Kids because of other safety policies, including a lack of descriptions on Kids content.