Xreal launches a cheaper AR glasses brand, starting with the $299 a01

Source: Engadget

Overview

Xreal, known for its high‑quality but relatively bulky smart glasses, has announced a new sub‑brand called X by Xreal (or XBX). The first product from this line, the a01 display glasses, launched in China and is slated to arrive in the United States in July at a price of $299. The glasses have no cameras on the frame, making them lightweight and aimed at travelers, movie watchers, and gamers.

Specifications

• Weight: 62 g (lightest AR display glasses on the market)
• Brightness: 1,600 nits, HDR 10 support
• Anti‑shake: New spatial anti‑shake algorithm that reduces blur and keeps video smooth during movement (e.g., commutes, flights, subway rides)
• Display: AR overlay designed for “pocket cinema” experiences

Design and Customization

• Interchangeable front‑frame: Users can switch between transparent and immersive modes or change the frame to match personal style.
• 3‑D printable accessories: Tinkerers can create custom front‑frame accessories.
• Materials: Ultra‑light nylon body with slim lenses for a premium feel.

Positioning and Pricing

Xreal created the XBX sub‑brand to separate this value‑oriented offering from its higher‑end models:

• Project Aura glasses: Android XR‑powered, showcased at Google I/O, positioned as a pro‑level device with multiple cameras.
• One Pro glasses: Launched last year at $650, featuring more advanced capabilities.

The a01 glasses target users seeking a portable “pocket cinema” experience, including gamers, business travelers, and commuters. They are currently available in China and will launch in the US in July for $299.

Related links

• Xreal’s earlier “One Pro” glasses review
• Project Aura hands‑on at Google I/O
• Discussion of Xreal’s previous “chonkier” glasses