X to require AI labels on armed conflict videos from paid creators, citing ‘times of war’

Source: Engadget

Policy Change Overview

X will suspend creators from its revenue‑sharing program if they post AI‑generated videos depicting armed conflicts without disclosing that they were made with AI. The change was announced by Head of Product Nikita Bier on March 3, 2026. First‑time violators will be cut off for 90 days, while repeat offenders will be permanently removed from the program.

“Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on Timeline and prevent manipulation of the program. During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, …”
— Nikita Bier (@nikitabier), March 3, 2026

Scope and Enforcement

• The policy applies only to creators enrolled in the revenue‑sharing program.
• It targets AI‑generated videos of armed conflicts; other AI content or non‑monetized accounts are not covered.
• Violations will be flagged through Community Notes (X’s crowd‑sourced fact‑checking system) or by detecting metadata from generative AI tools.

Context and Background

• The policy is framed as necessary “during times of war,” even though the current conflict involving the United States, Israel, and Iran has not been formally declared a war.
• The United States has not formally declared war since 1942.

Technical Measures

• X already watermarks images and videos generated by its Grok chatbot.
• The platform is testing a broader AI labeling toggle that would let users mark any post as containing synthetic content (first reported by Social Media Today). No timeline for this feature has been shared.

References

• Original article on Engadget: