X says it will suspend creators from revenue-sharing program for unlabeled AI posts of ‘armed conflict’

Source: TechCrunch

Image Credits: TechCrunch

10:27 AM PST · March 3, 2026

Policy Announcement

X announced that creators who post AI‑generated videos of armed conflict without a disclosure will be removed from the Creator Revenue Sharing Program for 90 days. The statement was made by X’s head of product, Nikita Bier, on X — see the original post.

“During times of war, it is critical that people have access to authentic information on the ground. With today’s AI technologies, it is trivial to create content that can mislead people. Starting now, users who post AI‑generated videos of an armed conflict — without adding a disclosure that it was made with AI — will be suspended from Creator Revenue Sharing for 90 days.”

If a creator continues to post misleading AI content after the suspension ends, they will be permanently removed from the program.

Detection Methods

X will identify violating posts using a combination of:

• Tools that detect generative‑AI content.
• The crowdsourced fact‑checking system Community Notes – see the guide on how Community Notes works.

Creator Revenue Sharing Program

The Creator Revenue Sharing Program lets creators earn a share of advertising revenue when their posts gain traction. Details are available in X’s official documentation: Creator Revenue Sharing.

Criticisms

• Critics argue the program incentivizes sensationalized content, such as clickbait or outrage‑driven posts. See the discussion on Mashable and TechCrunch.
• The program has been criticized for lax content controls and the requirement that creators be paid X subscribers to participate.

Limitations of the New Policy

While the suspension targets AI‑generated war content, AI‑created media can still be used for:

• Political misinformation.
• Deceptive product promotion in the influencer economy – see an example on Business of Fashion.

These uses remain permissible under the current policy, indicating that the ban on financially rewarding creators for AI‑generated war content is a limited fix.