Will a new CEO realize Apple’s smart home potential?

Published: (April 22, 2026 at 11:31 AM EDT)
1 min read
Source: The Verge

Source: The Verge

Apple’s Smart Home Ambitions Under John Ternus

It took Tim Cook years to launch Apple into major new hardware categories, such as the smartwatch. But John Ternus could start his tenure right away with an ambitious new project: smart home hardware.

All signs point to a strong lineup of new smart home devices coming potentially this fall, putting Apple back in the game in a category where it has been painfully slow to ship new devices.

With a hardware‑focused leader at the helm, the chances of Apple fully committing to the smart home feel far higher than under Cook. According to Bloomberg’s Mark Gurman, Ternus was reluctant to invest deeply in the smart home a decade ago, but the landscape may be changing.

Read the full story at The Verge

0 views
Back to Blog

Related posts

Read more »