Why Instagram Adds 'AI Info' to Your Photos (and a way to fix it in the browser)

Source: Dev.to

Instagram and AI Metadata Labels

Instagram and a few other platforms are now reading metadata in your images to detect AI‑generated content. They look at things like C2PA and certain EXIF fields, then add an “AI Info” label. You can’t turn it off in the app.

I ran into this after using an AI upscaler on a photo. The image was mine, but the platform still tagged it. Fair enough from their side, but not great if you only used AI for small edits and don’t want every post labeled that way.

How to Remove the AI Info Label

I looked for tools that could strip the relevant metadata. Many options were desktop software or sites that required uploading your images to their servers, which I didn’t want to do.

I ended up using a browser‑based tool that runs locally. You drag the image into the page, it removes C2PA and the related EXIF data, and then you download a clean file. No uploads, no signup. I used it on a few photos before posting and the labels stopped appearing. If you’re in a similar situation, removeailabel.com does this and is free to use.

Open Question

I’m also curious how different platforms handle it—Instagram vs. Pinterest vs. TikTok—if you’ve seen any differences.