When is the next Prime Day? Heres when to shop Amazons flagship sale.

Source: Mashable Tech

Christina Buff

Christina Buff is a Nashville‑based freelance writer who covers shopping with a splash of entertainment. If you’re ever wondering which streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.

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Samantha Mangino

Senior Shopping Reporter

Boston‑based Senior Shopping Reporter Samantha Mangino is an e‑reader expert. She’s tested all the Kindle and Kobo e‑readers, diving into the buzziest models. Her love of reading extends beyond the e‑reader beat, covering books and authors, too. In the tech space she also covers tablets, smart rings, and headphones. She thoroughly vets products and internet trends, willing to dig into what everyone is currently talking about.

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Table of Contents

• Amazon loves to keep us on our toes. We’ve been covering Prime Day for years, and even though the dates vary slightly, we expect Prime Day to fall in July. So it was quite surprising when the retailer dropped the 2026 dates for Prime Day. Amazon’s biggest sale of the year is upon us, and it’s sooner than you think.
• We’re here to lay out all the details because, surprise — the early deals have started.

When is the next Prime Day?

While it may seem like Amazon is holding sales every other month, Prime Day technically only happens once a year in the summer. Prime Day will run from June 23 to 26 2026. For the second year in a row, the sale will last for four days, up from its original two‑day format.

You May Also Like

• Prime Big Deal Days – A fall Amazon event often referred to as “Prime Day 2” or “October Prime Day.”
• Amazon’s Big Spring Sale – A week‑long spring shopping event that has run for the past three years. It isn’t quite at the level of Prime Day, but it’s considered Amazon’s first major savings event of the year.
  Read more about the Spring Sale

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Are Prime Day deals worth it?

Prime Day is notoriously full of great deals. Besides Black Friday, it’s probably the best time of year to buy Amazon devices, Apple products, robot vacuums, everyday essentials, smartwatches, headphones, and more. If you’re in the market for tech, it’s certainly worth perusing. Mashable maintains a running list of the best Prime Day deals that offers in‑depth analysis on which products are worth grabbing and which ones are better left on the shelf.

Authors

Christina Buff

Freelance writer based in Nashville
Christina covers shopping with a splash of entertainment. When she’s not writing, she’s enjoying live music, studying human design, or up‑cycling clothes. Follow her on Instagram: @touchinfinity.

Samantha Mangino

Senior Shopping Reporter – Boston

Samantha is an e‑reader expert who has tested every Kindle and Kobo model, and she also covers tablets, smart rings, headphones, books, and authors. Her reporting digs deep into product performance and internet trends.

Sample Prime Day Highlights

(Images are representative of the types of deals you’ll find on Prime Day.)

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