What to know about the landmark Warner Bros. Discovery sale

Published: (February 28, 2026 at 04:28 PM EST)
7 min read
Source: TechCrunch

Source: TechCrunch

The Biggest Megadeal in Streaming & Entertainment

The streaming and entertainment industry just witnessed one of its most high‑stakes megadeals ever, stunning observers. Not only is it historic in size, but it is also predicted to disrupt Hollywood and the media business as we know it.

1. Background: Warner Bros. Discovery (WBD) in Trouble

  • Debt burden: Billions of dollars of debt.
  • Declining cable viewership: See Reuters analysis → Cable viewership decline.
  • Intense streaming competition: Netflix, Disney+, Amazon Prime, etc.

Because of these pressures, WBD has been exploring major strategic changes, including the possible sale of its entertainment assets.

2. The First Major Bid: Netflix

3. The Surprise Eleventh‑Hour Offer: Paramount

  • Bidder: Paramount, now run by David Ellison (son of Oracle co‑founder Larry Ellison).
  • Offer amount: $111 billion – a ~34 % premium over Netflix’s proposal.
  • Assets targeted:
    • Warner Bros. studios
    • HBO & streaming platforms
    • Gaming division
    • TV networks (CNN, HGTV, etc.)
  • Source: TechCrunch → Paramount wins the WBD bidding war.

Note: Paramount itself was recently acquired by David Ellison with substantial backing from his father, Larry Ellison – the world’s sixth‑richest person and a major Trump donor.

4. Current Status

ItemDetails
Board approvalStill pending from WBD’s board of directors.
Regulatory outlookPotential antitrust scrutiny; approval not guaranteed.
TimelineDeal could close later this year if approvals are secured.

5. What’s at Stake?

  • Industry consolidation: A single entity could control a massive share of premium content, streaming, and cable TV.
  • Competitive dynamics: Netflix’s aggressive expansion may be halted; other rivals (Disney, Amazon, Apple) could face a stronger competitor.
  • Consumer impact: Possible changes to subscription pricing, content libraries, and distribution models.
  • Financial health of WBD: The $111 B offer could dramatically reduce its debt load and provide liquidity for future investments.

6. Possible Next Steps

  1. Board vote – WBD’s directors will weigh the two offers (Netflix vs. Paramount) and any alternative strategies.
  2. Regulatory review – U.S. and possibly EU antitrust agencies will evaluate the merger’s impact on competition.
  3. Shareholder input – Major shareholders may lobby for the higher bid or for a different strategic direction.
  4. Market reaction – Stock prices of WBD, Netflix, and Paramount could swing sharply based on news flow.

7. Quick Takeaways

  • Deal size: $111 B (Paramount) vs. $82.7 B (Netflix).
  • Potential winner: Paramount, led by David Ellison, backed by Larry Ellison’s wealth.
  • Key hurdles: Board approval and regulatory clearance.
  • Industry impact: Could reshape the media landscape, influencing everything from content creation to distribution and pricing.

Stay tuned for updates as the deal progresses through board deliberations and regulatory review.

What has happened so far?

This all started back in October when Warner Bros. Discovery (WBD) announced it was exploring a potential sale after receiving unsolicited interest from several major players in the industry.

EventLocationDates
TechCrunch eventSan Francisco, CAOctober 13‑15, 2026

The bidding process quickly became competitive, and Paramount and Comcast emerged as serious contenders, with Paramount initially viewed as the frontrunner.

However, WBD’s board eventually determined that an offer from the streaming giant Netflix was the most attractive. Netflix offered $82.7 billion for just Warner’s film, television, and streaming assets, sparking a bidding war.

DateActionSource
Oct 2025Paramount’s bid of ≈ $108 billion for all of Warner’s assets announced.Reuters
Jan 2026Netflix amended its agreement to an all‑cash offer of $27.75 per share.TechCrunch
Dec 2025Paramount persisted with a hostile $108.4 billion bid.TechCrunch
Jan 2026Warner board repeatedly rejected Paramount’s offers, citing a $87 billion debt load and concerns about sovereign‑wealth‑fund backing.TechCrunch
Jan 2026Paramount filed a lawsuit seeking more information about the Netflix deal.TechCrunch
Feb 2026Paramount announced a $0.25 per‑share “ticking fee” for each quarter the deal failed to close by Dec 31 2026, plus a $2.8 billion breakup fee.PR Newswire
Feb 2026Paramount raised its offer to $31 per share; the WBD board prolonged discussions, treating it as a superior proposal.WBD statement
Feb 26 2026Netflix declined to raise its bid, stating the price required to match Paramount‑Skydance was no longer financially attractive.Netflix press release

Key financial points

  • Netflix offer: $27.75 per share (all‑cash) for Warner’s film, TV, and streaming assets.
  • Paramount’s revised offer: $31 per share for the entire company, plus a $0.25 per‑share ticking fee and a $2.8 billion breakup fee.
  • Debt considerations:
    • Paramount would assume Warner’s ≈ $33 billion debt under the agreement.
    • The deal would be backed by a $54 billion debt commitment from Bank of America Merrill Lynch, Citi, and Apollo Global Management, plus $45.7 billion in equity from Larry Ellison.
    • Paramount’s own debt load and the involvement of Saudi, Qatari, and Abu Dhabi sovereign‑wealth funds raised concerns on the board.

Current status

  • Netflix has withdrawn from negotiations.
  • The WBD board is still evaluating Paramount’s latest proposal.
  • Both parties are awaiting regulatory clearance and final shareholder approval.

Regulatory Hurdles and Other Concerns

Render of the U.S. Capitol dome on a red background
Image credit: Bryce Durbin / TechCrunch

In addition to the assumption of substantial debt—a significant financial burden—Paramount faces several other hurdles in its deal with Warner Bros. Discovery (WBD) that could affect the transaction’s success.

1. Potential Job Cuts and Wage Concerns

  • Ellison’s warning: The new ownership has signaled “significant job reductions” in the near future.
  • Industry reaction: Critics have expressed widespread concern about possible layoffs and lower wages.

2. Political and Editorial Controversies

  • Ellison’s political ties: Viewed as sympathetic to the Trump administration; his father, Larry Ellison, is a major Trump donor.
  • Impact on news coverage: Under Ellison’s control, reporting critical of the administration has been shelved or subjected to increased scrutiny by Ellison or his appointed head of CBS News, conservative provocateur Bari Weiss.
  • CNN worries: Employees at Warner‑owned CNN fear pressure from former President Donald Trump, who has previously:
    • Secured a $16 million settlement from CBS before the FCC would approve the Ellison takeover of Paramount.
    • Pressured Netflix to fire former Biden White House official Susan Rice from its board.
    • Publicly stated his intention to “bring CNN to heel” under new owners.

3. Regulatory Scrutiny

  • State‑level investigations:

    • California Attorney General Rob Bonta (Feb 26) warned that “these two Hollywood titans have not cleared regulatory scrutiny — the California Department of Justice has an open investigation, and we intend to be vigorous in our review.”
    • A coalition of 11 state attorneys general urged the U.S. Department of Justice (DOJ) to review the merger over concerns it could stifle competition and raise subscription prices.
  • Federal‑level concerns:

    • U.S. Senators Elizabeth Warren, Bernie Sanders, and Richard Blumenthal sent a letter to the DOJ’s Antitrust Division warning that the merger could give the combined entity excessive market power, enabling price hikes for consumers and reduced competition.

4. Political Donations and Influence

  • Larry Ellison’s ties: The Oracle chairman, a significant Trump donor, has close connections to the administration. His involvement in the Paramount acquisition raised additional questions about potential political influence on the deal’s approval process.

When is the deal expected to close?

The deal is not yet final.

  • Original timeline (Netflix deal)

    • Stockholder vote expected around April.
    • Anticipated close 12–18 months after the vote.
  • Current situation (Paramount deal)

    • The shift to a Paramount partnership creates a new approval timeline.
    • Regulatory approvals are still pending, and additional scrutiny could affect the final schedule.

Bottom line: No definitive closing date is set yet. Stay tuned for updates.

0 views
Back to Blog

Related posts

Read more »