What on Earth is HP doing with its gaming laptop branding?
Published: (January 5, 2026 at 06:00 PM EST)
1 min read
Source: The Verge
Source: The Verge
HP Rebrands Omen as HyperX
That lid logo is a choice.
Among HP’s many announcements for CES, its biggest overall change is for its gaming division. HP’s Omen line of gaming laptops, monitors, and desktops are dropping the HP name entirely and instead will henceforth be branded as HyperX. The HP Omen 16 Max laptop becomes th…