Visual imitation learning: Guidde trains AI agents on human 'expert video' instead of documentation

Source: VentureBeat

The “Last Mile” of Digital Transformation

For years, the last mile of digital transformation has been littered with forgotten PDFs and ignored training manuals.
Organizations spend millions on sophisticated software like SAP or Salesforce, only for employees to struggle with basic navigation.

Now, as the era of agentic AI arrives, companies face a double‑edged sword:

1. Teach human employees to collaborate with AI.
2. Teach AI agents to navigate the labyrinthine interfaces of the modern enterprise.

One idea gaining momentum among AI‑forward businesses is to use screen recordings and tutorials of someone performing an enterprise task (e.g., creating a ticket or processing an invoice) and train AI to replicate the flow based on the capture.

“Just this week, a startup called Standard Intelligence went viral on X showing an early demo of an open‑ended version of this for the physical and digital world.”

But the truth is, there are already players tackling this problem square‑on.

Guidde – A Real‑World Example

• Company: Guidde (Israel startup, born during the video‑centric COVID‑19 era)
• Funding: Oversubscribed $50 M Series B led by PSG Equity
• Mission: Solve the knowledge‑infrastructure crisis by turning real‑human video into high‑fidelity training data for autonomous agents.

“Instead of feeding an agent a static PDF manual, Guidde provides high‑fidelity ‘Video Ground Truth’—a rich stream of data captured from real human experts as they navigate complex software.”

The investment signals a shift: documentation is no longer a static by‑product; it’s critical telemetry for training the next generation of autonomous digital agents.

Technology: From Video Capture to World Models

At its core, Guidde is an AI Digital Adoption Platform (ADAP). Its breakthrough lies in what happens behind the scenes during a recording.

What Guidde Captures

• Every click, scroll, and latent interaction with the HTML page
• Subtle pauses, specific scroll depths, and corrections when a system lags
• Metadata & DOM changes synchronized with video frames

These signals are transformed into a Vision‑Language‑Action (VLA) training set.

Privacy & Redaction

• Magic Redaction automatically obscures sensitive data (passwords, credit‑card numbers, etc.)
• Ensures recordings remain secure and HIPAA‑aligned

“Every time you click a button, you drag‑and‑drop, you scroll, you type, we gather the interaction… all of it, we do cleanse it—there’s no private information,” — Yoav Einav, Co‑founder & CEO (VentureBeat interview)

The Resulting “Digital World Model”

• A high‑fidelity map of enterprise software interfaces
• Enables agents to reason through legacy UIs with the same spatial awareness as a human
• Turns tutorials into machine‑readable blueprints, solving the “last mile” where automation previously failed

“In a sense, Guidde is building a ‘self‑driving car’ like Waymo for computer usage.”

Product: Three Pillars of Guidd‑ance

Guidde’s platform has evolved into three distinct products, each designed to scale with an organization’s maturity.

Training Humans and AI

The most non‑obvious aspect of Guidde’s growth is its dual‑purpose mission.

“We’re the only platform that trains both humans and agents.” — Yoav Einav

The Human Side

• Companies rolling out AI tools (e.g., Microsoft 365 Copilot, ServiceNow agents) hit a proficiency gap.
• One large customer paid > $1 M/year for a sophisticated AI tool, yet “nobody knows how to use it because they did a 30‑minute training session, and then that’s it.”
• Guidde closes this gap with bite‑sized video tutorials delivered in the flow of work.

The AI Side

• Foundation models (e.g., Gemini, GPT‑4) often hallucinate on specific enterprise workflows because they lack exposure to private, “vanilla” workflows.
• Guidde provides the starting point, metadata, and even the x, y coordinates of a button so agents can complete actions without getting stuck.

The Multimodal Advantage

To maintain high accuracy, Guidde employs a multimodal infrastructure—a fleet of models that evaluate one another.

This approach lets Guidde replace legacy static documentation with dynamic, AI‑ready knowledge that evolves as the UI evolves.

Bottom Line

Guidde demonstrates that high‑fidelity video ground truth, combined with rich interaction telemetry and a multimodal AI stack, can turn the “last mile” of digital transformation into a scalable, secure, and continuously improving knowledge infrastructure—benefiting both human users and autonomous agents alike.

Video‑first Origin Story

The genesis of Guidde lies in a frustration familiar to any product leader. Before founding the company, Einav and co‑founder Dan Sahar spent years mastering video traffic at Qwilt, a company they started in 2010 to analyze how people watched Netflix and Disney+.

When COVID‑19 hit, they saw a massive opportunity to apply that video expertise to the workplace. They observed that short video explainers could increase free‑to‑paid account conversions by 30 %, but the friction of creating them was unsustainable.

In an interview, Einav recalled the “tedious work” of the old world:

“My team in Israel were creating the content, someone in the US with a US accent was doing the narration, someone in the marketing team would write the script… and someone in the enablement team would do the edit.”

This fragmented workflow meant a single video took two to three weeks to produce. “And then two weeks later, the product changes, and you need to redo it from scratch,” Einav added.

Guidde was built to collapse this cycle into seconds. By automating the “Magic Capture” of a workflow, the platform generates a structured narrative script and professional AI voice‑over instantly. This removes the editing bottleneck, transforming subject‑matter experts into “training powerhouses.”

Licensing and Market Impact

Guidde’s pricing structure reflects its transition from a utility to a core piece of enterprise infrastructure:

The platform’s impact is already visible in the numbers:

• 41 % reduction in video creation time
• 34 % fewer inbound support tickets

For customers like Emerson, this translates to 40–60 % quicker guide creation. Support teams, in particular, are finding they can offload 80 % of their ticket volume—but only if those agents have the content to be useful.

“The agent without the content is useless,” Einav warns, noting that most enterprise documentation is either years out of date or entirely undocumented.

Community and Industry Early Reception

Guidde already claims 4,500 enterprise customers and seeks to expand this number with its new round of funding. Support and operations leaders have been vocal about the platform’s ease of use.

• Christopher Cummings, VP of Client Experience at DocNetwork:

  “Provides quick, personalized video responses to customer questions.”

• Wren Cotrone, Director of Customer Support:

  “Once you set the branding the way you want, you can really zoom through this stuff.”

• Ronen Nir, Managing Director at PSG:

  “Guidde is solving one of the biggest blockers to successful AI adoption: the knowledge infrastructure.”

Why This Matters Now

The paradigm shift from text‑only LLMs to agentic video intelligence is the defining trend of 2026. Guidde’s Series B signals that the “ground truth” for enterprise agents will come from raw video observation, not static documentation.

By capturing how work gets done across tens of millions of workflows, Guidde is building a dataset that few others possess.

“It starts with humans in the loop, and over time moves toward full autonomy.” – Einav

For the modern enterprise, the map is no longer a static document—it’s a living, breathing video intelligence layer that guides both the workforce and the agents that support them.