UBS raises Apple price target ahead of earnings, keeps neutral rating
Source: 9to5Mac
Despite positive outlook, UBS sees long-term risks
With just two days to go until Apple’s Q3 2026 report, UBS raised its price target on the company’s stock, based once again on strong iPhone demand.
Recent analyst price‑target upgrades
- BNP Paribas raised Apple’s target from $260 to $300 – see article.
- JP Morgan bumped its target twice, moving from $305 to $325 – see article.
UBS’s revised target and rationale
UBS reaffirmed its positive stance, raising the Apple price target from $280 to $287 (as reported by CNBC).
The increase is modest relative to the current share price of $270.40, but it adds to the growing optimism ahead of earnings.
According to UBS analyst David Vogt, “supply chain strength and sustained demand/share gains for the iPhone 17 series should lift iPhone rev up ~20% YoY.”
UBS’s revenue forecast
Vogt reportedly lifted UBS’s forecast for Apple’s revenue in the June quarter by roughly 4% to $102 billion, suggesting 8.5% year‑over‑year growth.
He added that “solid demand in the US and China [will lead] to ~6% revenue growth or $47.4 B,” versus a previous estimate of $43.5 B.
Risks noted by UBS
Despite the higher target, UBS kept Apple at a neutral rating, citing longer‑term risks such as:
- Potential product delays or less innovative offerings, especially a decline in iPhone unit shipments.
- Macro‑economic weakness dampening product demand, particularly in China.
To read CNBC’s full report, follow this link.