The Google AI Ultra plan now starts at $100 a month

Source: Engadget

Google made a bunch of AI announcements at its I/O 2026 showcase today, and the company is making it cheaper to take advantage of those tools. The cost for the top tier of its AI subscription plan has been halved. Before, the Google AI Ultra plan cost a whopping $250 a month. Now you can get it for $100 a month.

Pricing Update

• AI Ultra (new): $100 / month (down from $250)
• AI Ultra (premium): $200 / month (adds Project Genie access)
• AI Pro: $20 / month (unchanged)

Subscription Tiers

All three tiers include basic features such as access to Gemini 3.5 Flash and the Gemini App with Omni.

AI Pro – $20 / month

• Expanded access to core Gemini services
• Includes a YouTube Premium Lite subscription
• Planned addition of Google Pics in Workspace

AI Ultra – $100 / month

• 5× the usage limits of the AI Pro tier
• Includes a YouTube Premium Lite subscription
• Provides the upcoming Gemini Spark
• Storage limit reduced to 20 TB (previously 30 TB)

AI Ultra – $200 / month (Premium)

• Adds access to Project Genie world model
• 4× the usage limits of the $100 tier