The difference between devrel and social media marketing

Published: (January 18, 2026 at 02:32 AM EST)
1 min read
Source: Dev.to

Source: Dev.to

Context

I’ve been doing social media for Web3 projects for a while, and I’ve found myself doing SM for an API that basically feels way more like devrel. I’m not a dev yet, and I’m absolutely quitting this gig because it’s not worth my time.

Decision‑making for Adopting a Tool

  • What makes you think a tool is worth adapting?
  • Do you look at the way the company is run, or do you just look at the usefulness of the tool?
  • Do you consider the long‑term outlook of the tool receiving support from its company and mass adoption, or are you just like, “hell, if it works?”
  • Are you more into open‑source?

Expectations from Tool/Protocol Providers

  • What kind of perks do you expect from someone selling you a tool/protocol or asking you to beta test?

Personal Motivation

I’m deciding whether or not to go into devrel, since I’ve basically been doing it, although I’m not a dev and I have to go back and forth between the devs of the projects I’ve been marketing for correct info. I also want to know how a diverse developer community like this one looks at new tools or protocols and the decision‑making process that goes into adaptation.

Thanks for reading.

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