# The Counter-Intuitive Reddit Marketing Hack That Changed My Approach
Source: Dev.to
The Problem
I spent three months commenting on the wrong Reddit threads before I figured this out.
The biggest issue was finding the right conversations. I was wasting 2+ hours daily scrolling through Reddit, and most threads I commented on went nowhere.
The Tool
I eventually built Wappkit Reddit to solve this—filters posts by comment count and keywords so I can find high‑intent threads in minutes. It cut my discovery time from 2 hours to 15 minutes.
The Insight
The tool isn’t the breakthrough; the real insight is understanding why certain threads convert.
- Every lead I got came from a thread with fewer than 10 comments, not 400.
- Low‑comment threads convert; popular threads are worthless.
On a post with 200 comments, you’re competing with 199 other voices, and your response gets buried. Nobody reads it.
On a post with 3 comments, you’re one of four people in that conversation. The OP reads everything, and anyone finding that thread later through Google sees you as a main contributor.
The Process (15‑minute Morning Routine)
- Filter for comment count 0‑5 and keywords such as “looking for”, “need help”.
- Get a list of relevant threads.
- Respond to 2‑3 threads with genuine help.
That’s it—no scrolling, no wasted hours. Just find → help → done.
Results
Since switching to this approach:
- 67 meaningful conversations
- 12 demo requests
- 4 paying customers
All achieved with 30 minutes daily and $0 ad spend.
Takeaway
Stop chasing popular threads. Find the quiet corners where real conversations happen—that’s where the customers are.
What’s working for you on Reddit? Curious if others have found similar patterns.