The cost of the smart home is going up

Published: (May 21, 2026 at 12:15 PM EDT)
1 min read
Source: The Verge

Source: The Verge

Background

Selling the smart home has been hard. Even Amazon has lost money in the space, despite putting hundreds of millions of Echo devices in people’s homes. Google has also reportedly struggled to turn a profit from its substantial investment in Nest.

Google’s Expansion of Gemini for Home

At Google I/O this week, Google announced it’s expanding its Gemini for Home APIs to allow companies to integrate more of its Gemini‑powered smart‑home features into their own apps. In a blog post, Google’s Ravi Akella, director of product management for the Home Platform, explained that the move is aimed at selling AI‑driven subscriptions in the smart‑home market.

Photo credit: Jennifer Pattison Tuohy / The Verge

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