Stop Manually Translating “What’s New” in App Store Connect

Source: Dev.to

The Problem: Manual “What’s New” Updates

Every iOS release often follows the same tedious routine:

1. Add a new version in App Store Connect.
2. Update the “What’s New” field.
3. Copy the text.
4. Translate it.
5. Paste the translation into each locale.
6. Repeat for the next release.

When an app supports multiple languages, this becomes the most boring part of shipping. App Store Connect lacks:

• Bulk translation for release notes
• Smart reuse of previous updates
• Fast multilingual workflows

If you also publish on Google Play, you must repeat the same process there, adhering to its formatting rules.

The Solution: A Chrome Extension for Automated Release Notes

I built a lightweight Chrome extension that works directly inside App Store Connect, eliminating the manual steps.

Key Benefits

• No API setup or App Store Connect keys – works entirely in the browser.
• Write once, translate automatically – enter your update text in one language and have it instantly translated into all supported localizations.
• Instantly fill localized “What’s New” fields – the extension populates each locale’s field for you.
• Generate Google Play‑ready text – produces properly formatted release notes for both platforms.

How It Works

1. Write your update text in the primary language.
2. The extension translates it into every other localization you support.
3. Localized “What’s New” fields are filled automatically.
4. A Google Play‑compatible version is generated with a single click.

Who Can Benefit

• Indie iOS developers
• Teams shipping frequent updates
• Apps targeting multiple markets
• Developers publishing on both the App Store and Google Play

If you only support a single language, the extension may not be necessary. However, for any app that localizes each release, it removes a lot of repetitive copy‑paste work.

When to Use It

• When you ship updates often and want to save time.
• When you support 5–15 languages (or more) and need a streamlined workflow.
• When you want to keep the excitement of shipping updates without the administrative overhead.

Try It Out

Curious? Give the extension a try:

https://rinly.app/

Feedback from fellow iOS developers is greatly appreciated.