Sora video generator is coming to ChatGPT, insiders say

Source: Mashable Tech

Overview

Ask ChatGPT to make you a short film, and it soon may be able to do just that.

Inside sources told The Information that OpenAI is planning to integrate its video‑generator tool, Sora, directly into ChatGPT, only a few months after launching Sora’s standalone app.

While the TikTok‑style app would still remain available to users, insiders say the move suggests OpenAI is putting most of its effort into beefing up ChatGPT.

Sora’s integration and the processing demands it brings would cost the company money—OpenAI estimates it will spend $225 billion to run its models between now and 2030—but the company could recoup those costs if ChatGPT remains the dominant chatbot on the market. OpenAI could also monetize video generation itself, a strategy it floated to users on the Sora app.

Funding and Partnerships

Sora 2 has had its highs and lows since its launch last year. OpenAI received a $1 billion investment from Disney in a deal that included licensing the entertainment giant’s characters for use by ChatGPT and Sora users.

Legal challenges

In February, a judge ordered OpenAI to cease using the term “cameo” to describe its in‑app AI likeness tool after it was sued by the eponymous social‑media app Cameo. The model has also faced criticism for generating problematic deepfakes of historic figures and infringing on Hollywood IP.

Recent product updates

The company has adjusted its priorities for its flagship chatbot over the last few months, including:

• Pivoting away from a proposed shopping integration.
• Launching native advertising for ChatGPT as a reinvestment aimed at boosting the user base and profits.
• Pushing multimodal capabilities; last week OpenAI announced new dynamic visuals for chatbot users, providing more detailed, interactive visual references for math and science questions.

Disclosure: Ziff Davis, Mashable’s parent company, filed a lawsuit against OpenAI in April, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.