Samsung TVs to stop collecting Texans’ data without express consent
Source: Bleeping Computer
Settlement Overview
Samsung and the State of Texas have reached a settlement agreement over the alleged unlawful collection of content‑viewing information through its smart TVs. As part of the agreement, the TV manufacturer will revise its privacy disclosures to clearly explain its data‑collection and processing practices to consumers.
Background: Texas Lawsuit
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December 2023: Texas Attorney General Ken Paxton filed a lawsuit against several TV manufacturers, including Samsung, alleging that they use Automated Content Recognition (ACR) technology to collect and process viewing data without first obtaining express, informed consent.
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January 2024: Texas obtained a short‑lived temporary restraining order (TRO) against Samsung to stop the unlawful collection of consumer data in the state, confirming a violation of the Texas Deceptive Trade Practices Act (DTPA). The order was vacated the following day, but the lawsuit remained active.
Allegations Against Samsung
- Samsung allegedly uses ACR technology to capture screenshots of consumers’ TVs to determine what they’re watching.
- The company was accused of using this information for targeted advertising.
- The court found “good cause to believe” that Samsung automatically enrolled customers in the system using “dark patterns” that required “over 200 clicks spread across four or more menus for a consumer to read the privacy statements and disclosures.”
Samsung’s Response
In a statement to BleepingComputer, Samsung said it does not agree that its Viewing Information Services (VIS) system violated any regulations, but it has agreed to “make enhancements to further strengthen our privacy disclosures.”
“While we maintain our original television privacy policy and notices followed existing Texas state regulations, as a trusted brand, Samsung is proud to be at the forefront of protecting consumer privacy and security,” said a spokesperson for Samsung Electronics America.
“The settlement affirms what Samsung has said since this lawsuit was filed – Samsung TVs do not spy on consumers. In fact, Samsung allows you to control your privacy – and change your privacy settings at any time.”
Settlement Terms
- Samsung must halt any collection or processing of ACR viewing data without obtaining Texas consumers’ express consent.
- The company is required to promptly update its smart TVs and implement disclosures and consent screens that are clear and conspicuous, ensuring Texans can make an informed decision regarding whether their data is collected and how it’s used.
- Texas AG Ken Paxton announced the settlement and commended Samsung for agreeing to implement consumer safeguards.
Industry Reaction
- Paxton noted that other manufacturers have not yet taken similar steps.
- Smart TV manufacturers—including Sony, LG, Hisense, and TCL Technologies—have not made any changes in response to the lawsuits yet.