Samsung price hikes on Galaxy A37, A57 start at $449, make Pixel 10a worth a look
Source: 9to5Google
Samsung announced its new mid‑range Galaxy A37 and Galaxy A57 phones for the US market. They will launch on April 9 with starting prices of $449 for the A37 and $549 for the A57.
Pricing and specs
- The A37’s price is $449, up from the previous generation’s $399 (Galaxy A36).
- The A57 now starts at $549, compared with $499 for last year’s A57.
Despite the higher price tags, the core design, camera layout, and six years of Android OS updates remain the same. Notable upgrades include:
- A37: New Exynos 1480 chipset (replaces Snapdragon 6 Gen 3).
- A57: New 512 GB storage option, Exynos 1680 chipset, and a slimmer profile at 6.9 mm.
- Both phones add AI‑driven One UI features such as Voice Transcription, AI Select, Object Eraser, improved Nightography, and an updated Bixby.
- The A57 also gets extras like Best Face and Auto Trim that aren’t on the A37.
Why the Pixel 10a is worth a look
Google’s mid‑range Pixel 10a, priced at $499, sits between the two Samsung models and offers:
- Comparable (or better) memory and storage.
- A larger battery.
- Similar processing power.
- A solid suite of AI features.
The Pixel has one fewer camera, but Samsung’s third macro sensor is generally considered low‑utility. With the A37 and A57 price hikes, the $50‑difference now favors the Pixel 10a.
Other alternatives
- Nothing Phone (4a) Pro – also $499, solid feature set, but lacks long‑term software updates.
Reviews & impressions
- Google Pixel 10a review: Better than you’ve heard
- I’ve been using the Nothing Phone (4a) Pro for a week, and it’s absolutely brilliant
Bottom line
The Galaxy A37 and A57 will likely remain best‑selling Android phones of 2026, but with their price increases, the Pixel 10a (and the Nothing Phone 4a Pro) present compelling alternatives in the $400‑$500 bracket. Consider your options before deciding.