Samsung exec reveals how new approach to product design is shaping your next Galaxy device
Published: (April 22, 2026 at 05:52 PM EDT)
2 min read
Source: Android Authority
Source: Android Authority
TL;DR
- A Samsung executive has shared how the company is redefining its design philosophy.
- The focus is on four key categories: live longer, live better, live loud, and live on.
- Samsung follows a three‑horizon roadmap, with the third horizon shaping its future portfolio.
A New Design Philosophy
Samsung’s President and Chief Design Officer, Mauro Porcini, discussed the company’s evolving approach on the Rapid Response podcast hosted by Bob Safian. Porcini emphasized that designers should act as “the voice of humanity” within Samsung, guiding product development toward more human‑centric experiences.
The Four Categories
| Category | What It Means |
|---|---|
| Live longer | Technology that monitors your body and supports physical and mental well‑being. |
| Live better | Tools that save time, such as AI‑driven productivity features. |
| Live loud | Solutions that enable self‑expression, e.g., creating and sharing social‑media content. |
| Live on | Ways to preserve memories, like photography and video capture. |
The Three Horizons
- First horizon – Incremental improvements to current products.
- Second horizon – Exploration of more radical, breakthrough opportunities.
- Third horizon – Definition of Samsung’s future portfolio, where the four categories are applied most heavily.
Recent Examples
The new design language is already visible in hardware such as the Galaxy Buds 4 series, which showcases a more human‑focused aesthetic and functionality.