Rising laptop prices likely to further boost MacBook Neo sales

Source: 9to5Mac

Overview

It’s been predicted that Apple could sell four to five million MacBook Neo machines this year, with even hardcore Windows fans seeing the appeal of switching.

A new market‑intelligence report today suggests that the new machine could become even more attractive later this year as competing laptops become more expensive …

Competing laptops set for steep price rises

TrendForce says that rising memory and CPU prices could push the price of a mainstream laptop up by almost 40 % during the course of this year.

• For a mainstream notebook with an MSRP of US $900, surging memory prices alone could raise retail prices by more than 30 %; combined with CPU price increases, the total price hike could approach 40 %.
• We noted before that Windows laptop makers are prioritizing the allocation of limited component supplies to their more expensive machines, likely leading to shortages of budget models. TrendForce says we’re already seeing this impact.
• CPU supply volatility is also emerging, with shortages beginning to affect entry‑level platforms across multiple brands.

But MacBook Neo pricing will hold

In contrast, the price of the MacBook Neo is very unlikely to increase, for a mix of two reasons.

1. Apple has been using its buying power to secure component supplies for an extended period of production.
2. After launching the latest model at such a competitive price point, and making much of this in its marketing, it’s exceedingly unlikely the company would pull the rug from under the feet of potential buyers.

So a machine which already looks phenomenally competitive today could become even more compelling as the price of competing laptops rise.

Photo: Apple